NOT THE PRODUCT BUT THE PERSON IS THE END IN VIEW
Thank you Laslo -
Endinview is a design consultancy.
A multidisciplinary team of designers, researchers, strategists and storytellers who believe the future is ours to design. Bottom line, most human solution wins.
We have a responsibility to make the future more inclusive, more holistic, and more human.
MOST HUMAN SOLUTION WINS.
Regardless of the problem, the goal, the methodology, or the technology, the ultimate goal is reaching and connecting with real human beings. Real customers that are real people that come with their own priorities, distractions, complexities, feelings, and emotions, and it’s up to each and every one of those very real people whether or not you’re hitting the mark.
This is the essence of the phrase, "The most human solution wins." Regardless of how proficient or efficient you might be at thinking and making, it just doesn't matter if you're not connecting with real individuals.
Ultimately, we believe the only way to get there is to consistently place humans at the core of every step along the way. From research to ideation, testing, validation, making, publishing and measuring, each stage must be approached from the perspective of those you aim to reach or serve. And while that may sound straightforward, in the middle of technology challenges, market pressures, or resource constraints it's surprisingly easy to lose sight of this principle. And that is why we're here.
Services
BRAND STRATEGY, PRODUCT STRATEGY, PRODUCT DESIGN, UX, RESEARCH, UXR, EXPERIENCE DESIGN, BRAND DESIGN, GRAPHIC DESIGN, CUSTOMER EXPERIENCE, CX, HEURISTICS, COMMUNICATIONS, DESIGN SYSTEMS, COMPONENTS, CULTURE, ENVIRONMENTS
Clients & Friends
Tenets
Try it
Bend it - flip it - turn it inside-out. During the process you can’t be afraid to break things, throw out every rule, or be too precious with your ideas. It’s in the trying and the refining where you’ll find the most valuable moments.
Be responsible
The things we make and make available to people have real impacts on their lives, their well-being, and their success. We take that commitment seriously.
Go further
Ask the questions. There will never be a substitute for deep knowledge and even deeper understanding.
Be the future
The goal of this practice is to always be learning. Change is constant and we owe it to our partners and clients to remain at the leading edge of techniques, learnings, and advancements as they come.
Find a way
When it feels too hard, find a way. When the challenge is too big, find a way. When the goal sounds crazy, find a way. There is always a way, an opportunity, and a possibility.
Founder
Frank Germano is a designer, artist, and maker with 25+ years of history building and shaping enterprise technology and its brands. Whether working with global enterprises or early stage startups, Frank is a constant champion for research and data driven design, brand storytelling and authenticity, and putting the customer squarely in the center of all design, product, and communication processes.
Former Microsoft, Yahoo!, Verizon (Aol/Oath), HP
